Nadia Larashari Shabrina: Cover Letter, Resume, and Stationary

Wednesday, April 2nd 2014

Cover Letter

Jakarta, March 19^th 2014

Ms. Nilam P. Moeliono

Menara Jamsostek

Menara Utara Lantai 12A

Jl. Jend. Gatot Soebroto

Jakarta 12710

Dear Ms. Nilam P. Moeliono,

My name is Nadia Larashari Shabrina. I am a student from Unisadhuguna International College. I know Landor because it has been a very famous design agency. Who doesn’t know Landor. It has been founded for a long time. And has some agencies around the world. Landor definitely has many experiences. I also know Landor from my lecturer, Ms. Uma Paramita.

After I did some researches, Landor amazed me especially the rebranding of some companies. Rebranding is not an easy decision. There are only two decisions, whether the company is getting worse or better. Not all of companies can make a success rebranding. But different with Landor. I really like and appreciate the rebranding of Garuda Indonesia. Despite it can show the elegance of Garuda Indonesia, the important things is Landor makes us trust. When I see the identity, there is a trust feeling. Landor makes Garuda Indonesia convince the people. And it is really hard to convince people. For me, branding and identity are such interesting riddles to solve. And it’s exactly what I want to do.

Now I still learning and doing some researches to enhance my knowledge. Not only that, searching as many as experiences that I can is my life’s goal.

I have an assignment for professional practices class. It would be great for me if you can check my portfolio on anytime that you have a leisure time. I will waiting for the answer and keep following up on the next one-week.

Sincerely,

Nadia Larashari Shabrina

Jakarta, March 19^th 2014

LeBoYe Design

Jl. Kemang Selatan 99A

Jakarta 12730, Indonesia

Dear LeBoYe Design,

My name is Nadia Larashari Shabrina. I am a student from Unisadhuguna International College. I know LeBoYe because of the impressive works for famous brands. And it has been a very famous design agency. Who does not know LeBoYe.

After I did some researches, LeBoYe amazed me especially the project of brand identity. In my opinion, branding is not an easy thing and it challenging. It is also vital. Because our first impression about something is depends on the appearance. I really impressed with tesate brand identity. It looks like trusting and elegant. I feel the traditional feeling in this modernization era. LeBoYe can make it flexible. I still can feel the traditional side of tesate, but I also feel the exclusive and modern side of it. It is really impressed me. Another LeBoYe’s works that impressed me is the branding of meradelima. It makes me speechless when I see it. The aim is to make the red of the logo looks joyful and complementing the images of fotune and success. And I really can feel that. The red color is bright and fit. It really represents the joy.

LeBoye makes Indonesian brands looks so exclusive and I think it can be the asset to show that Indonesia has a really potential design agency, and it is LeBoYe. It is exactly what I want to do.

Sincerely,

Nadia Larashari Shabrina

Jakarta, March 19^th 2014

Milestone

Grand Panglima Polim Complex

Kav. 88, 2^nd & 4^th Floor

Jl. Panglima Polim Raya no. 1

Jakarta selatan 12170 – Indonesia

Dear Milestone,

My name is Nadia Larashari Shabrina. I am a student from Unisadhuguna International College. I know Milestone because of the impressive works for famous brands. And it has been a very famous design agency. Who does not know Milestone.

After I did some researches, Milestone amazed me especially the project of brand identity. In my opinion, branding is not an easy thing and it challenging. It is also vital. Because our first impression about something is depends on the appearance. I really impressed with Sana Sini restaurant brand identity. It looks like trusting and elegant. In my opinion, because it located in the Pullman Hotel, Thamrin, the target audience is from class A-B. The design matches with the target audience because it looks clean, simple, and elegant. No need to make it complicated, by making it really simple, Milestone makes their works looks fascinate.

Milestone makes Indonesian brands looks so exclusive and I think it can be the asset to show that Indonesia has a really potential design agency, and it is Milestone. It is exactly what I want to do.

Sincerely,

Nadia Larashari Shabrina

Resume

Experience

2011 Skylite Musical Cast

2011-2012 OSIS SMA Labschool Kebayoran