10 Tips for Advertising

1. What you say is more important than how you say it.
2. Unless your campaign is built around a great idea, it will flop.
3. Give the facts! Information about the product is more important than persuading the consumer with adjective.
4. You cannot bore people in buying.
5. Be well-mannered, but don't clown.
6. Make your advertising contemporary.
7. Committees can criticise advertisement, but they cannot write them.
8. If you are lucky enough to write a good advertisement, repeat it until it stops pulling.
9. Never write advertisement which you wouldn't want your own family to read.
10. The image and the brand.