Label for the Product

We started to plan what will the box looks like and what should I do. 

We also made some options for the label:

 And for another option, we decorated the label with art deco pattern :-)

 Trying to be minimalist:

What if using the logo?

And for the sleeve, we made some options:

Product, Name, and Logo

Ohya! I forgot to introduce my group. We are NOIR! The members are Me, Yasmin, Marilda, and Damaz.

So, our product is Men's and Women's Grooming Set. The next thing to do is..

List up the products

We have some list of products for the grooming set

Women:

• Soap
• Nail clipper
• Comb
• Parfume
• Tweezer
• Bobby pin
• Hair tie
• Fan? (I'm not sure that's the english of Kipas?)
• Oil paper
• Nail file
• Mirror
• Hairnet
• Hand cream
• Lip balm

Men

• Comb
• Deodorant
• Bow-tie
• Belt
• Pomade
• Suspender
• Razor
• Shaving cream
• Pen
• Lighter
• Mirror

red is the one that has been chosen 

Deciding the name of our product

We picked up the names from French language because it is the place of fashion. And we picked Noir that's identical to the Art Deco era which came from French. 

• Grooming: Lepansage
• Kit: Trousse, Vétir
• Prepare: Préparer
• Easy: Facile
• Urgent: Impérieux
• Beauty: Beau
• Makeup: 
• Neat: Ingénieux, Soigné
• Klimis: Lisse
• All: Tout
• Vintage: De cru
• Elit: Élite
• Person: Personne
• Guide: Manuel
• Out: Dehors
• Shine: Éclat
• Glamour: Charme
• City: Ville
• Fine: Délicat, Délié
• Care: Soins
• Perfect: Parfait
• Era: Ére

Logo sketching

Adia's

Adia's 

Adia's 

Adia's

Adia's

Damaz's

Damaz's

Damaz's

Yasmin's

Yasmin's

Because the logo is still not fit in our concept, we decided to made another one. Inspired by Queen and King poker card:

We started to make the digital version of it!

Digitalised and the Typeface

This is our first logo options

Options of typeface

Finally we chose 3 of the typefaces. And we had a polling. 5 of our friends chose the left one, 4 the middle one. But our group chose the last one because we think it has a universal target market. Boys and girls could accept this. The first one we didn't really sure. It doesn't convince us. Because we think that it only fin on the girls and not straight forward. The last one is more simple and straight forward. The middle one isn't really elegant because of its leg (is it right?).

Working on the man! 

This one is the best from others.

And for the woman, we started to sketch some ideas and styles:

Then we digitalised it!

Next, we combined the man and the woman!

We feel that this logo is not straight forward and too complicated. Many elements shown on this logo. And looks like not elegant. Whereas our aim is to make an elegant logo. Then we reduced some elements there and make it simpler :-)

We combined every thing (logogram and typeface) and adjust the kerning and leading :-)

Finally.. Done with our logo :-) 

Moodboard for Noir

Friday, March 14th 2014

We got three keywords for noir:

1. Dangerous and Flirty

 Product: Card

2. Vintage

Product: Men's and Women's Grooming Set

3. Mysterious

Product: Coffee

The final product decided was Men's and Women's Grooming Set + Card Inside

Intro to Packaging

Friday, 28 February 2014

Today's class was so tiring because I was starting the class from 10:30 to 20:30. 10 hours at campus :( but that's okayyyy! And for the second class (which held from 16:30-20:30), it's packaging class, today was just the introduction of packaging. Here's some notes that I got:


So what is packaging?

Packaging is actually about a process from branding. Branding is equal to persona. That means what do you want to show? and what makes you different?. For example, McD and KFC are at the same category, but each other has a speciality and differences. Another example, Lifebuoy and Detol. For me, Lifebouy chose family as their approach while Detol chose cleanliness as theirs.

Should be concerned...

A creative process of design evaluation, and production. Mostly in 2 dimensional, which convey many messages.

Design: deciding the look and feel, Evaluation: the target market

• SES: Social Economy Status
• USP: Unique Selling Point
• Target Market

Steps

1. Logo
2. Identity
3. Packaging
4. Adverts

Brands do

Identify, Summarize, Securing, Differentiate, Adding value

Reference:

• thedieline.com
• http://www.thecoolhunter.net
• http://www.pentagram.com/en/new/awards/