TADA! Please welcome... Indo Dua Empat!

Just wanna tell you what I felt during the final week is can be explained by one word...

Hectic? 

I guess..

Final weeks were always been a kinda hectic week because we have to present our works. It means we have to print out our works, make a presentation, and prepare the visual diary (which is the most crucial). And to compile things for visual diary is...BOOM!.. quiet tiring. But I was just take it easy and had fun with my hectic-ness ;-D ;-D

ANYWAY!

on Wednesday, January 21st 2015 I was having a presentation about my project, Indo Dua Empat.

Here is it:

Art Direction: Week 6

Each and every week, we always have discussion on everyone's project. And here are some changes of the creative brief + visual references:

Here are the preview of the competitors:

Art Direction: Week 5

After brainstorming with the class-mates and sir Deny, I finally chose this project for promoting Indonesia. And there are some changes no the content of the creative brief.

Art Direction: Week 4

So, I have 2 project options to promote Indonesia
1st: combining other country's and Indonesia food through a restaurant
2nd: showing many things to do in Indonesia by hour

So here's the process of each creative brief:

Art Direction: Week 3

Advertising Introduction (Week 1 and 2)

Wednesday, October 15th 2014

Today is the first day of the 5th term. What we do is just some introduction about Art Direction world.

SO! What is art direction?
Art direction basically is directing the project.

There are 5 types of agency:

1. Full Service Advertising Agency
2. Branding Agency
3. In-House Agency
4. Graphic House
5. Digital Promotion Agecy

Hierarchy in Advertising Agency

Wednesday, October 22nd 2013

So we started to think about what project will me made. The project is about Indonesian Culture and Heritage.

First, I made a mindmap about the topic:

Then I started to list up some projects:

And today's new lesson is about..

ADVERTISING PROCESS

Here's the class notes: