Friday, 28 February 2014
Today's class was so tiring because I was starting the class from 10:30 to 20:30. 10 hours at campus :( but that's okayyyy! And for the second class (which held from 16:30-20:30), it's packaging class, today was just the introduction of packaging. Here's some notes that I got:
So what is packaging?
Packaging is actually about a process from branding. Branding is equal to persona. That means what do you want to show? and what makes you different?. For example, McD and KFC are at the same category, but each other has a speciality and differences. Another example, Lifebuoy and Detol. For me, Lifebouy chose family as their approach while Detol chose cleanliness as theirs.
Should be concerned...
So what is packaging?
Packaging is actually about a process from branding. Branding is equal to persona. That means what do you want to show? and what makes you different?. For example, McD and KFC are at the same category, but each other has a speciality and differences. Another example, Lifebuoy and Detol. For me, Lifebouy chose family as their approach while Detol chose cleanliness as theirs.
Should be concerned...
A creative
process of design evaluation, and production. Mostly in 2 dimensional, which
convey many messages.
Design:
deciding the look and feel, Evaluation: the target market
- SES: Social Economy Status
- USP: Unique Selling Point
- Target Market
Steps
- Logo
- Identity
- Packaging
- Adverts
Brands do
Identify, Summarize, Securing,
Differentiate, Adding value
Reference:
- thedieline.com
- http://www.thecoolhunter.net
- http://www.pentagram.com/en/new/awards/
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