Animal Initial and Type Measurement

Friday, March 21st 2014

Last week, Ms Tari asked us to make a group of two to do an exercise of Animal Initial. And I was working with Jesslyn. The typeface required are:

Baskerville

Century Expanded

Futura

Garamond

Helvetica

We made some animal initials:

G for Giraffe. We use Baskerville's "g". Before we decided the animal that we want to make the initial, first we were having researches about the typeface. What is the unique character for each typeface. And we found, Baskerville has a unique "g". We were thinking that the g's "cap" is like the giraffe's ear. So we tried to make it more "giraffe" by adding the other ear and the horn. For the pattern, we made from the character i-r-a-f-e.

Feedbacks and Comments: -

S for Snake. We use S because we think that S is the only initial which can represent snake because S is already shaped like snake.

Feedbacks and Comments: The snake's tongue is too rigid, use Y is better then combining M an I 

F for Flamingo. We use Baskerville Italic because we think that italic font is represent love, romantic, and beautiful. Flamingo is a symbol of love, romantic, and beautiful because the colour is pink, and when they facing each other, their neck looks like love symbol. We made the f is contrast to take people's first attention because it is the initial of flamingo. 

Feedbacks and Comments: Good work, the decision of using italic Baskerville helps to represent flamingo :)

ABSOLUTE MEASUREMENT

-       Standard fixed value.

-       Universally accepted and cannot be altered.

-       A point is the smallest unit of typographic measure (1/72^nd of an inch).

o   12 pts = 1 pica

o   6 picas = 1 inch

o   72 pts = 1 inch

o   72 picas = 1 foot = 12 inch

-       Pixel sizing

o   Absolute measurement most of ten used in web design.

o   A font could be set to 12 pixels, and it will maintain this across all browsers and monitor.

RELATIVE MEASUREMENT

-       Scale values, meaning their size is defined by the point size

-       Example:

24 points

Magic Trick

M à 24 points, 1 Em

1 Em = 12-point font = 12 points

         = 36-point font = 36 points

Em, En, X-height, percentages, space dash