Concept for Assignment 2: Helvetica

Friday, March 28th 2014

For the assignment two, we have to research some typefaces and decided one for your book of type. I chose helvetica (after I have researched Baskerville, Garamond, Gill Sans, Futura, and Helvetica).

Sources of my research:

1. Baskerville

• http://en.wikipedia.org/wiki/Baskerville
• http://www.myfonts.com/fonts/bitstream/baskerville/
• https://vimeo.com/31637188

2. Futura

• http://www.linotype.com/472/Futura-family.html
• http://www.fonts.com/font/linotype/futura#product_9990
• http://en.wikipedia.org/wiki/Futura_(typeface)
• http://designmodo.com/futura-font-alternatives/
• http://idsgn.org/posts/know-your-type-futura/
• http://www.linotype.com/762/paulrenner.html
• https://vimeo.com/33434885
• https://vimeo.com/65850189

3. Garamond

• http://garamond.org/
• http://www.linotype.com/en/3474/garamondfontfeature.html
• http://en.wikipedia.org/wiki/Garamond

4. Gill Sans

• http://en.wikipedia.org/wiki/Gill_Sans

5. Helvetica

• http://en.wikipedia.org/wiki/Helvetica
• http://www.imdb.com/title/tt0847817/trivia?tab=qt&ref_=tt_trv_qu
• http://www.helveticafilm.com/about.html
• http://desktoppub.about.com/od/glossary/g/Helvetica.htm
• http://www.myfonts.com/fonts/adobe/helvetica/?gclid=CL-B9vvFj70CFSVU4godREkA_A
• https://vimeo.com/album/2776867/video/1113673
• https://vimeo.com/album/2776867/video/4232821
• https://vimeo.com/album/2776867/video/13829440
• https://vimeo.com/album/2776867/video/13829440

So why I chose Helvetica?

·      It’s impressed me because Helvetica is a neutral typeface! It’s really hard to make a typeface that is capable on any situations, any ages, anyone.

·      Cool because its flexibility! You can say I love you with Helvetica and you can also say I HATE YOU. It’s amazing right using one typeface to express two opposite words. Not all of the typeface could do this.

·      Any ages will clearly understand if using Helvetica. Kids until the grandparents still can read it.

·      Iconic. People will remember Helvetica. If brand using it as the logo, maybe it could attract everyone.

·      Reliable

Then I made a moodboard for the book's concept