Tuesday, 4 March 2014
GOOD EXAMPLE OF PSA
- http://www.youtube.com/watch?v=U8OJRV7FCk
- http://www.adcouncil.org/
- http://osocio.org
- http://adsoftheworld.com
- http://knowhownonprofit.org/campaigns
- http://www.psaresearch.com
HOW TO DO
Example
·
Issue:
many unemployment.
·
Objective:
how to provide jobs.
·
5W1H
o Who:
target audience
o What:
summary of 2 things (issue and objective)
o Why: why you want to make that poster (from
personal pov or something that you can relate)
o When: when
will the poster to be implemented. For example tap water when “Water Day”
o Where:
where will you put that poster?
o How: technically, how’s the strategy to make
others interested (for example by using a clothes, sharing some spreads on the
par, etc.)
* Demographic (depends on the target
audience)
·
Budgeting
(production cost)
o Photo
§
Free,
from the internet, source: ________, 150-300ppi
§
If
you want to buy, where is the good source to buy photo.
§
The
paper (type, price, etc.)
§
Emboss
(how’s the price?, where?)
o Goody bag
§
Paper?
Canvas? Etc.
§
Where
to buy? Price?
o Etc.
PSA POSTER
·
Visually
has to be attractive, expressive, and interesting.
·
Attract
the attention in short time, after seen the poster, it has influencing the
audience.
·
A.I.D.A
(5 second poster golden rule)
o Attention
o Interest: curiosity
o Desire: knowing the event and asking for
some details. For example like “When is the even to be held?” “Where?”
o Action
·
Analogy
helps :)
EXAMPLE OF PSA
Issue : drunk and driving.
Objective : to prevent people from driving under influence of alcohol.
5W1H
Who : people who like to
drink at bar or pub.
What : car accident usual
happen by people who drinks too much.
Why : to prevent car accident
caused by drunk driving.
When : at night, pub days,
holidays, weekend.
Where : pub or bar
How : actor pretended to
be a drunk valet à do you want drunk people to drive your car?
(even if it’s you)
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