Museum visit

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to be continued

A visit before dinner

www.akudiponegoro.com

Brand that looks like you

Feedback from Miss Arti

Revision

WEEK03: Concept Quality Control

What is Copy Writing?

What is it?

Writing with a practical purpose. The copywriter aims to inform the reader, persuade them to change their view or encourage them to take action

Niche of copywriting

• Direct mail
• Media - above the line
• Below the line
• Movie - Broadcasting
• SEO (Search Engine Optimisation)

The Element of Advertising Communication

• Big idea
• Brand story
• Crafting

What makes it a big idea?
Transformation

• Can the idea change attitudes, beliefs and behaviours?
• Open up new ways of seeing and thinking
• Alter the course of customers, markets, ad companies, and be a "game changer" on a grand scale?
• It can affects the market

Ownability

• How tightly can the ideas be linked to your brand and only your brand
• The idea behind own ability is: "only from us…only for you"
• Bad own ability example: "We have the best people"
• --> because every
• Have to make a brand own something

1. Just do it:  Nike
2. A diamond is forever: DeBeers
3. Finger licking good: KFC
4. I'm loving it: McD
5. What happens here, stays here: LasVegas
6. Impossible is nothing: Adidas
7. Think different: Apple
8. Apapun makanannya, minumnya... : Teh Botol Sosro

Simplicity

• When marketers remove the excess and simplify, intuitivenessm clarity  and "i get it" factor emerge
• Today audiences have more choices tan ever, s don't risk confusing them…

Originality

• Humans are intrigue with something novel, unique and original
• Capture attention
• Brand marketers questioning…

Surprise

• Cousin of originality
• Makes people feels special
• Video: push to add drama

Magnetism

• Magnetic ideas have an allure or an attraction that pulls people toward them.
• Be attuned to customers' reaction
• For example they make nike run, because it can be relate to people's activity
• What do they gravitate to in the society
• What words or phrases catch their attention
• What topics are generating discussion…

Infectiousness

• Big ideas that makes you difficult to forget

Contagiousness

• You spread it to people

Infectious to contagious

• Today I don't feel like doing....
• Cause I am a champion...
• Never mind I'll find...

Egocentricity

• People have an innate interest and fascination with themselves
• What kind of reward that actually we get
• "What's in it for me?"

Likeability

• Effectiveness 
• You like the ad because of Raisa, because sometimes you give attention more to the odel than the product
• e.g. DOVE CAMPAIGN
• Big ideas: Every woman is beautiful
• Type of big idea:
• Transformation
• Simplicity
• Originality
• Likeability
• Others…

The Process in Creative

1. Info gathering
2. Research
3. The big idea
4. Concept
5. Design
6. Implement
7. Refine
8. A-HA moment
9. Start over

Ads that we watch

EX01 Review "non blinking woman"
Group with Kezia Tanasale
Big idea: The chocolate is the most delicious chocolate
Own-ability: because only that chocolate that would make the non-blinking woman blinks
Originality: because it can grabs people attention about the non-blinking woman, it's like something rare.
Surprise: because it's quiet funny that the woman wants to make a record by not blinking
Contagiousness: You spread it to people

EX02 Donating blood target: university students
Group with Kezia Tanasale

1. We have to make the people thinks that imagine if someday the person that need the blood can become someone that can give a change to the world, make the world a better place
2. Analogy if you in their position. You cannot reach your dream, you cannot hang out with your friends.
3. Everybody deserve a happiness. Now you are comfortable with your life but there are some people who are not lucky enough as you.
4. A proud feeling when you see someone is success because of your help
5. Donating your blood is not that bad rather than the one who needs it. Because the hurt feeling is incomparable with what they felt. So, go help them.
6. Follow your heart. Don't get influenced by others comment/perception about "donating blood is hurt"

Week 1: SWOT, References & Ideas, Concept, Self Initiated Project – Concern

Week 1: The First Day

It's the first day of Portfolio Class and also the first day of the 6th term which is the last term :)
Couldn't believe that I have passed those classes.

So, on the first day, we had some little survey about ourself.

What did you learn at UIC Design?

• Conceptual thinking
• Brainstorming
• Feedback
• Open on criticisms
• Be able to ask the lecturer
• Peer discussion
• Being on time

What did you learn about yourself while you studying at UIC Design?

• Be more specific until everything could be answered. No more 'I don't know.'
• Open on other's feedbacks
• Enhance my curiosity
• Be out of my comfort zone

What is your strength

• Friendly
• On time
• Well planned
• Can simplify things (problem solver)
• Perfectionist
• Curious, full of questions
• Detail
• Always enjoy things that I do
• Considering the advantage and disadvantage in every situation
• Branding
• Typography
• Layout

What is your enjoyment?

• Music
• Travelling
• Hand lettering
• Branding
• Museum
• Culture - the way people live
• Organic things
• Telling stories
• Hearing someone's stories
• Tropical houses

What kind of music do you like?

• I like The Beatles. The songs are meaningful and diverse. The tones (notes) are simple but can easily accept in my heart. 
• Michael Bublé is my favourite solo singer. His voice feels romantic and sounds like a gentle man. 
• Jazz is relaxing. Not kinda noisy music. I can really enjoy the beat and lulled on it.
• Bossa is really good for killing the stress. It's relaxing.

What country fascinates you?

Indonesia — I really want to make Indonesia as a better place. It has such reach resources, potential tourisms, and cultures. I really want to explore Indonesia.

What difference do you want to make in the world?

I want to make people smile because of me. I really want to share my experiences to people. So they can make something different to the world. I really want to help people.

Assignment 3: Surrealism

So I was thinking about my dream. My biggest dream is to travel the world. Since there are some limitations, like time management, how far the places are, hard accommodation etc. I was thinking that I want to have a place that I lived in, is just near the places that I want to be. So it just effortless to go to that place. I can reach those places easily.

EXERCISES

Come check the process!

IMAGES

PROCESS

So this is the final artwork!

Sand represents summer. These are the places that I really want to visit in summer.
Me with the pillow represents happy me relaxing in my pillow. Got excited to visit those places.

Starts from the top image and go with clockwise direction.
1) Snorkelling could be a great idea for relaxing. Beaches have always been a definitely yes for me.
2) Turkey has always been a big dream. I really want to visit that beautiful country. Hagia Sophia is one of Turkey's landmarks
3) Komodo island represents Indonesia. It also got on my 1st list of places to visit in Indonesia.
4) I always been curious about Croatia lately. Just wanna visit that stunning waterfall.
5) Flower fields, France. Who doesn't love flowers? I just love it very much. I really want to be in the centre of flower fields with a stunning view of hills and villages. Let's just go to France, should we?

Air balloon is for my vehicle to go to another place because it's relaxing and I can feel the 'smells' of those places by myself.

I wonder this is real.

Had a lot of fun doing this things, I always had fun on dreaming :)

Have a great day, dudes!

Keep dreaming!

A